The Goal: to create a classic yet forward-thinking identity a championship-winning baseballteam based out of Incheon.

Inspiredby heritage baseball cues such as the Angels and the Twins, our client askedfor something that told an
out-of-this-world story butnodded to the classic and evergreen.

This was achieved through a unique rosethorn wordmark, and a suite of traditional baseball graphics created to be more streamlined and modern in application.

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